5Star FMCG Distribution selects eCargo to deliver a cost
effective transport management system within a matter of
After making the tough decision to withdraw from the
domestic freight business and focus on Warehouse and Logistics
activities, 5Star were faced with the problem of providing their
existing customers with a freight solution without a full blown
transport management system (TMS).
Forming New Zealand's third largest transport group and the
country's largest privately owned transport company, 5Star FMCG and
its associates are a major player in the local transport industry.
5Star's customers included some of New Zealand's biggest and
best-known brands such as Nestlé, Sanitarium, Goodman Fielder, Lion
Nathan, Griffins, Charlie's and Phoenix Organics.
Having an existing relationship through common customers 5Star
approached eCargo for a solution to create a managed transport
service, connecting customers with a network of carriers throughout
'We chose eCargo because of its ability to adapt and provide
our requirements in such a short time frame. We were able to
deliver to a large sub contractor network visibility of freight,
the ability to provide key performance indicators and implement
reverse billing within the 2 week period. This gave not only 5Star
but our customers an interim and cost effective solution' says
Richard Tyson, General Manager, 5Star FMCG Distribution.
From start to finish eCargo was implemented within 2 weeks,
providing 5Star with a system to automate the communication of
customer freight requirements to their carrier network and manage
the calculation and invoicing of freight costs to customers and
'One of the main challenges was being able to deliver a
working solution to our customers quickly, without impacting on
their existing processes and data.' says Colin Burrow, General
Manager Information Technology, 5Star FMCG Distribution.
'Selecting eCargo enabled us to meet this challenge, and in a
cost effective manner. While the core offering provided most of the
requirements, eCargo's ability to quickly test and deploy minor but
meaningful changes meant that we were not burdened with additional
processes or their associated overheads'
Collecting customer consignment data via electronic B2B
interfaces, eCargo notifies the carriers through a web based
application and automated messages. Upon dispatch freight costs are
calculated ready for 5Star to invoice the customer and pay the
eCargo General Manager Tim Strawbridge says 'We really
enjoyed this project as it was a great example of how quickly
eCargo can be implemented and start delivering benefits to the
customer. It's all about keeping freight management
With its recent implementation for Foodstuffs NZ eCargo is a
growing presence in the FMCG market for freight management
About 5Star FMCG Distribution
5Star FMCG has significant warehouse and logistics activities,
from export container loading to full pick pack warehouse
operations. 5Star FMCG is part of the Hooker Group which forms New
Zealand's third largest transport group and the country's largest
privately owned transport company. The combined strengths of Hooker
Pacific, TNL and key strategic partners means that 5Star FMCG has
the ability to provide transport for all New Zealand.
About eCargo Limited
eCargo represents the 'classic' start-up to fully fledged
business story - starting life in a business incubator in
Wellington, eCargo moved to The Icehouse in Auckland, before being
purchased outright by Carter Holt Harvey in 2005.
eCargo's Australasian customer base includes FMCG businesses
such as Foodstuffs, Griffins, Sanitarium and Nestle, as well as
industrial manufacturers Carter Holt Harvey Pulp & Paper,
Woodproducts and Packaging divisions & Owens-Illinois Glass
For further information, contact: firstname.lastname@example.org
, 0800 322 746.